Ipswich City Council is committed to developing and growing the local tourism sector by establishing the City of Ipswich as an accessible daytrip and short break destination within South-East Queensland.

We are seeking input from the community to inform the development of our new Destination Development Plan (DDP) for 2024-2028, a key period as our region prepares to host the Olympic and Paralympic Games in 2032.

This Plan will outline key actions to increase visitor demand, visitation, and expenditure in the City via infrastructure investment and attraction, destination marketing, visitor servicing, events, and industry capability and capacity development initiatives.

The results from the Community Survey will complement the contributions provided by local tourism businesses and will form a vital part of the identification of priority actions for tourism over the next 4-year period.

Did you know?

Between 30 March 2022 and 30 March 2023, Ipswich had:
  • 1.7 million visitors

    Source: Tourism Research Australia, National Visitor Survey March 2023

  • 1.6 million visitor nights

    Source: Tourism Research Australia, National Visitor Survey March 2023

  • $346 million in visitor expenditure

    Source: Tourism Research Australia, National Visitor Survey March 2023

Make the most of your own backyard